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Evaluation ViewAttendees 14

Lifesavers Conference 2026

Distracted Driving

When Facts Aren't Enough: Connecting with Emotion & Motivation

Tuesday, April 21, 2026
9:30 AM - 10:45 AM ET
Location: 310

Tags:

  • Communications
Knowing that distracted driving is dangerous is not enough to change behavior. Many drivers continue these behaviors because they feel convenient, rewarding, or habitual. Examine why facts alone are insufficient and how emotional engagement plays a critical role in influencing attitudes and behavior. Drawing on emerging research and real-world program experience, walk away with strategies that pair emotional resonance with practical tools, including coaching victims advocates, leveraging gamification, and moving beyond fear-based messaging to engage emotions such as anger, hope, and humor.