Peg Perego U.S.A. Inc.

Since 1949, we have been creating products that accompany parents and children through every step of their daily adventures. Italian design, safety, and high quality are features valued and recognized by families all over the world. Today, after more than 70 years of Peg Perego, we have become PEG—an evolution of our brand that expresses with clarity and simplicity what has always guided us: supporting parents and children in every stage of their growth with innovative, smart, and practical solutions. Because with the right companion, every road becomes an unforgettable journey.

Our new manifesto tells the story of who we are:

“When a child is born, a parent is born as well. As a child grows, so do moms and dads. Just as a child speaks their first words, parents learn everything from scratch. It’s like discovering a new language—the language of parenting. That is why Peg Perego becomes PEG. A simple sound, a single word. In fact: the very first word.”